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3 Phases of Video Production Made Simple | Overgrown Productions
Overgrown Productions will guide you through each phase and show you how you can optimize each step for the success of your project.
Video production is a balance of strategic planning and artistic creativity to grab the audience’s attention and promote business objectives. It involves a lot of time, effort, finesse, and collaboration from all involved parties.
The production consists of 3 phases: pre-production where the planning is done, production where the video is shot, and post-production where everything comes together.
Phase 1 - pre-production: planning for success
The first approach for every video production is to determine the project’s concept and main objective. This is a crucial step of the pre-production phase, where all the planning is done to ensure the project runs smoothly and the video is a success.
Each type of project requires a different strategic plan and its own peculiarities. For example, in the production of commercial videos, the first thing to consider is the campaign objective. Whether to brand awareness or promote sales, the objective of this type of video is to maximize the client’s budget and convert it into a measurable business goal. On the contrary, in the production of music videos, visual and artistic components are the main thing to consider. The objective of this type of video is to promote and showcase the artist while grabbing the attention of the viewers with an eye-catching video that they want to rewatch and share.
Going the extra mile to understand the video objective and audiences ensures a strong foundation for the video production process.
Once the objective is set, the next step is to develop the execution plan to stay within the budget and the deadline. This phase includes writing the script, constructing the storyboard, scouting for locations, putting together the production brief, and discussing amongst the team to ensure that everybody is on board. This is the phase where the creative approach gets visualized and translated into practical steps. Crew, equipment, talent, makeup, wardrobe, locations, and permissions should also all be confirmed in advance to ensure that everything is well-prepared for the shooting day.
Phase 2 – production: the big day
The shooting day involves the coordination of multiple parties, from the Director, the Assistant Director, the Director of Photography, the Producer, the Production Designer, the Art Director, the Production Manager, the Gaffer, the talents, the stylist team, the makeup artists, and more. There are many details to execute on the day and every cast and crew member plays a crucial part in the success of the shoot. Having a well-prepared pre-production plan would also significantly contribute to the success of the day.
The shooting day’s schedule should factor in setup time, commute time in case of shooting in multiple locations, break time for the team, how many types of shots are needed, break time for the team, and more. Precisely following the schedule, the production is ensured to stay on time and on budget.
Phase 3 – post-production: reinforcing the objective
The post-production process involves taking the best takes and sending them to the Editor to compile them and cut them down to fit the desired length. Special effects and voiceover can be added to further visualize the video objective and the main message. Once the video is put together, the Colorist will color the footage to reinforce the visual brand and the Sound Engineer will add music to further complement the video’s idea and keep the audience engaged.
Once the edit is complete, the video will be rendered into the desired format. Depending on the platforms where the videos will be viewed, the aspect ratio and file format should to optimized accordingly for the perfect viewing experience.
Now you understand the process of video production.
However, if you’re not ready to produce your own video, you can consider hiring a professional video production company to help you reach your objectives and visualize your ideas.
Overgrown Productions is ready to bring your vision to life.
Overgrown Productions is a one-stop full-service production company. Operating across Asia with a multicultural and multidisciplinary team, we transform ideas into captivating and meaningful visuals and help our clients promote themselves and their products.